Not all organic search is created equal. Most business owners reading this post are small business owners in a local market with a finite set of local competitors. Some industries are more competitive than others. Some geo markets are more competitive than others. The following analysis stems from years of research done by folks in our local Orlando SEO Company serving our clients in this local market.
SEO is the foundation of any solid, long-term web presence. Without a quality seo presence a business is not regarded as a leader within its industry. We have seen countless times that a business is judged by its presence in local search. Consumers have gotten smart to the ads. He/she has realized that the ads running on the search engines are run by businesses who can afford to be there, but are not necessarily the best.
A business represented in the local organic search section of the first page of a search engine carries with itself a certainly level of quality many consumers have come to expect. For example, if a business is on the first page organically, it is perceived to have been in business for a while, because consumers know it takes time to get there. A business in those ranks didn’t “pay to play” with money. They “pay to play” with time, and time is perceived to be a signifier of quality. The concept of “the cream rises to the top” is invoked here.
Any business planning on being around for years to come needs to make the investment in SEO and set a goal to be on the first page of the major search engines to be considered a viable player in any industry.
The biggest Con to SEO is the very thing that ultimately protects the main players from the “new kids” – time. It takes time to drive to the top. SEO doesn’t happen over night. The very nature of SEO taking time is the reason why consumers have grown to love it so much. Unfortunately, this time element is often a hindrance for small business owners to jump into the seo game, because it is an investment that pays off in the long-term. Much like financing the purchase of a car, SEO is the long-term play. You don’t own the car when you drive it off the car lot, you own it once you have it paid off. SEO is the same way, except you don’t benefit from SEO until you are on the first page of a search engine. So, instead of driving the car off the lot, you have to park it in lay-away for 6-12 months until you show up on that first page. Once you are there, you’ll get to reap the rewards of the purchase and see the leads coming in.
Never the less, SEO is a “must-have” strategy to drive your business forward. Like it or hate it, a business without a solid SEO presence is like a leased car that you’ll eventually have to give back to the dealer.