BMW 1 Series Internet Marketing
Optimizing BMW Search Terms for 128i 135i
Selling BMW cars in North America is a very competitive business. Add to this, we started marketing a car that would not be released until the following year. But in the summer of 2007, we advised Circle BMW how to prepare for the demand for the BMW 128i and 135i cars.
With carefully selected domain names and well written content, we created a series of microsites that placed Circle BMW in the national eye for BMW 1 Series information. The 128i and135i microsites contained 1 Series photos videos, PDF brochures and official 128i 135i pricing.
The end results were just spectacular; Circle BMW microsites attracted thousands of viewers and many of them signed up for their email newsletter. Obviously, Circle BMW can not service the thousands of customers across the county but as you can see from the results below, there are no search terms that include NJ local searches that Circle BMW is not prominently displayed.
Google Ranking Results for BMW 1 Series & Local Search
With the BMW 128i and 135i attracting serious media interest, Circle BMW wanted to dominate local and national search for these car models. Listed below are just a few of the search terms and the results we have obtained for Circle BMW through our SEO friendly microsite designs. These results were taken on December 18, 2007:
Local 1 Series Search Results
National 1 Series Search Results
If you consider how many car dealers exist in the United States and how many businesses are selling cars on the Internet, these results are spectacular.
Optimize Your Automotive Website
If you are looking to market you automotive services locally and/or nationally, give us a call to discuss your Internet marketing goals. We can work with your existing team of web designers to increase leads and increase the visibility of your website in Google ad Yahoo searches.
Project Summary
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Company Information
Circle BMW is located in Eatontown New Jersey and is Monmouth County's leading BMW dealer.
This case study discusses how the Pasch Consulting Group assisted them with an Internet marketing plan for the BMW 1 Series.
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Initial Website Analysis
Originally Circle BMW had one website for their business, today they have a number of microsites that we have designed with their sales and marketing team.
Their original website (www.circlebmw.com) had dozens of great content pages but the pages were not formatted for search engine visibility.
Our first task as part of our consultancy project was to work with their web developer to update the 100+ pages of the website. We also redesigned the website to take advantage of Dynamic Web Templates and CSS architecture.
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Scope of Work
Once we updated the main website to include proper search marketing tags and designs, their website significantly jumped higher in organic search. The owner was sp pleased with our work that we co-developed a number of additional websites to market the cars that they sell.
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Summary
The lead flow into their dealership from the Internet marketing plan that we developed has increased to the point that Circle BMW needed to hire an addition staff member to their Internet team.
Now, we have added additional web "microsites" to their Internet marketing plans with great results. Here is a specific example of how the microsites help them gather leads for the launch of the BMW 1 Series cars.
BMW 1 Series Success
Visit one of our BMW 1 Series website to read about this exciting new coupe that will be coming to the US market in the Spring of 2008. You can read more about the car at: